Space Pen or Stubby Pencil?
66% of sales reps say they’re drowning in tools," says Salesforce based on their research. Drowning in tools, really?
When I discussed it with a former colleague, he confirmed that his team also has a plethora of instruments and tools at their disposal. "Most of those tools they hardly use. We're always excited at first, and when the novelty wears off...". We see this often. Humans seem to naturally have a higher appreciation for what is advanced and complex. The more difficult it has been to come up with and create the solution, the better it will work, right?
The story of the NASA astronaut during the first joint space journey with Russian cosmonauts is well-known. He proudly explained how NASA had developed a pen that could write in space. In space, there is, of course, no gravity pulling the ink down onto the paper, so a normal pen would not do. It had cost a fortune, but they had pulled it off. The Fisher space pen! When he asked the Russian how they had solved it, the cosmonaut pulled out a simple stubby pencil from his pocket.
Whether the above story is true, I don't know, but it illustrates well how in our quest for a solution, we sometimes go overboard. More advanced is not always better and certainly not always cost-efficient. And it's often not easy to use.
The same goes for processes, no matter how good the intentions are. If someone with an academic background becomes full-time responsible for the sales process, the process automatically becomes complicated. Unfortunately for the people who are supposed to follow the process. They either spend a lot of time following the process or the same amount of time trying to find workarounds to avoid following the process. According to the same Salesforce, on average only 28% of the time is spent on sales activities. I wonder if keeping track of Salesforce is counted as a sales activity.
How about you? Space pen or stubby pencil? Does your sales process serve the people, or is it the other way around? Which tools would you not miss?