Is 100% Client Retention Possible?

YES, IT IS!

The 7 questions to work out the ROI available from improving client retention levels:

1.How many clients do you currently have?

2.What is the average annual profit contribution per client?

3.What is your current annual rate of attrition?

4.What is your average cost of closing a contract?

5.How many new clients do you sell each year?

6.What is your average annual first year profit in each new account?

7.What is the (fully loaded) cost of selling each new client?

Having a structured process for client retention can yield incremental benefits that compound year-on-year.

One firm proclaims they’re the leader in sales, their competitor insists that they lead the way in innovation, another competitor in customer satisfaction, still another in their stellar reputation. But who’s really the leader