Unlock Growth by Retaining the Clients You’ve Already Won

Increasing customer retention rates by just 5% can increase profits by 25% to 95%

(Source: Bain & Company)

A proven system for client retention and long-term value creation

61% of marketers believe that customer acquisition is their company's most important goal, while only 18% believe that customer retention is the most important goal.

(Source: HubSpot)

You've built something great. Now it’s time to protect it.

As a business leader, you’ve worked hard to win clients, deliver value, and build trust. But today, growth isn’t just about acquiring new customers—it’s about keeping the ones you’ve already got.

At Xenos Business Excellence, we work with B2B commercial teams who are serious about taking client retention to the next level. Our approach helps you move from reactive account firefighting to a proactive, systematic retention strategy that drives profitability.

The Client Retention Challenge

Even the most successful businesses struggle to manage client expectations consistently. Many rely too heavily on individuals to ‘keep clients happy’—without a structured process or visibility of what’s actually working.

  • 80% of companies believe they deliver a superior experience—only 8% of clients agree.

  • 96% of unhappy clients don’t complain. They just leave.

  • Just a 2% lift in client retention can boost profits as much as a 10% cost reduction.

Let that sink in. Retention isn’t a nice-to-have. It’s a profit lever hiding in plain sight.

What We Do: A Proven Framework for Retention Excellence

We’ve taken decades of real-world insight from commercial and client-facing roles across hundreds of businesses and packaged it into a clear, practical system that works for SMEs.

With Evoke, you'll get:

  • A Client Retention Review—uncover blind spots, patterns, and risk areas

  • A tailored Client Journey Map—systematise the end-to-end experience

  • Team Enablement Workshops—align commercial, ops, and service delivery

  • KPIs and dashboards to track retention health and act early

  • Ongoing advisory to embed a culture of retention-led growth

Let’s Talk About Your Clients.

Want to find out how much value is walking out the door each year—and what to do about it?
Let’s start with a quick conversation. Book a time in the schedule below.